Österreichischer Leichtathletik-Verband.

The Austrian Athletics Federation (ÖLV) is the governing body of all Austrian Athletics Clubs. It is currently the most successful summer sports federation in Austria. With around 30,000 individual members and 430 member clubs, the federation is also a leader in top-level athletics in Austria.

Like many other associations, the ÖLV is confronted with very critical transformations in the world of sports. On the one hand, the competition in the digital area, also outside of sports, is increasing; on the other hand, you are competing with eGaming / eSports for the attention of the youngsters. Of course, companies are also important partners and financial supporters in this association. In order to meet the requirements of modern advertising space, we supported the association in marketing its own space in a structured and planned manner or making it marketable.

AUSTRIAN ATHLETICS AT THE TOP LEVEL.

The Austrian Athletics Federation (ÖLV) continues to strive to support young track and field athletes with high potential for the future. Initiatives to promote high-quality training are their goal in their daily work. In order to achieve this goal, teachers and coaches have the necessary skills and complete pedagogical tools to make the quality of junior training their main objective. Athletics is one of the primary sports. Olympic Games try to produce positive qualities such as athleticism, dynamics, endurance, and strength.

ÖLV Running Summer Cup 7.20 offers the opportunity to try unfamiliar and different distances. If you want to know how far you can run in an hour, 60 Minute Dietmar Millonig-Challenge is the perfect opportunity. In addition to the 1-hour challenge, the 30-minute challenge is also offered for the general and junior classes. The Cup is organized to motivate everyone to get into a regular running routine. After the Summer-Cups, it goes into the next round with the ÖLV Running Autumn Cup, a virtual running challenge over a 3km to a half marathon.

World-class athletes score with their performances on national as well as international levels. Verena Preiner and Lukas Weisshaidinger impressively underlined with bronze medals at the World Championships in Doha in September 2019. Not only do they achieve outstanding individual performances, but they also work with motivation as a team.

THE AUSTRIAN ATHLETICS FEDERATION.

The Austrian Athletics Federation is more than just an athletics federation. They also provide their own media kit in which they present themselves as a potential advertising partner.

Interestingly, over the course of more than 100 years, the association has often been run by men. Erika Strasser and Sonja Spendelhofer are the exceptions. Sonja Spendelhofer was welcomed as a female president and has been executive vice-president since Ralph Vallon stepped down; she has been on the board of the ÖLV since 2008, where she first served as a women’s sports director. Sonja Spendelhofer has essential tasks as president with a focus on improving cooperation and communication.

SUCCESSFUL COLLABORATION.

The ÖLV was looking for ways to generate revenue from ad placements. Our goal was to find new ways to monetize the client’s website traffic. Thus, we came up with a few creative ideas that entailed generating revenue from ads. As a sports association, there is of course an excellent opportunity to generate media revenue through ad placements. Therefore, we were asked to create a possible and actionable strategy to prove ways to monetize the ÖLV’s website.

For this reason, we used Google Ad Manager to create placements with a set of one or more ad units in which the ÖLV ad could be displayed. We optimized the ad sizes to have a greater chance of potential customers seeing and clicking on them. Therefore, our team helped outline where and what type of ads should be displayed in these areas.

From the advertising perspective, ÖLV is a very interesting niche to get cost-efficient placements for products within certain sports categories like running and so on. Even though we did not manage their placements anymore, we’ve been able to get a very fast first client and hand over a good setting for further development.

In the end, we were able to quickly set up Google Ad Manager and generate some major revenue from Google AdSense. AdSense helps with best practices for ad placement, offering easy options and experimenting with different ad sets. While it’s definitely always a challenge to establish a new product within an organization, ÖLV has been quick to adapt and try to attract new private placement clients. We are excited to have been invited to support this new project by placing advertisements on the website to benefit from the traffic the site is experiencing!

"From the advertising perspective, OELV is a very interesting niche to get cost-efficient placements for products within certain sports categories like running and so on. Even though we did not manage their placements anymore, we've been able to get a very fast first client and handover a good setting for further development."

Andreas Kraus – CEO of NDA Agency

REFERENCES.

ASKÖ – Arbeitsgemeinschaft für Sport und Körperkultur in Österreich. (2021, September 29). Sonja SPENDELHOFER IST – Neue PRÄSIDENTIN DES ÖLV. Retrieved September 30, 2021, from https://www.askoe.at/de/boxnewsshow37-sonja-spendelhofer-ist-neue-praesidentin-des-oelv.

Leichtathletikverband, Ö. L. V.- Ö. (n.d.). Ölv-top-athleten (a-kader). ÖLV – Österreichischer Leichtathletik-Verband. Retrieved September 30, 2021, from https://www.oelv.at/de.

Source of images:

Leichtathletikverband, Ö. L. V.- Ö. (n.d.). ÖLV-top-athleten (A-kader). ÖLV – Österreichischer Leichtathletik-Verband. Retrieved December 6, 2021, from https://www.oelv.at/de.

Österreichischer Leichtathletik-Verband.

AUSTRIAN ATHLETICS AT THE TOP LEVEL.

THE AUSTRIAN ATHLETICS FEDERATION.

SUCCESSFUL COLLABORATION.

REFERENCES.

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Österreichischer Leichtathletik-Verband

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