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Facebook advertising.

Advertising on Facebook allows ads to be targeted based on numerous criteria such as demographics, interests, and behavior. Facebook can be used to cover the entire spectrum from increasing reach, through interactions on Facebook itself, to generating requests and purchases.

The benefits of Facebook.

In addition, Facebook offers flexible campaign and budget controls as well as numerous options for campaign analysis. Target groups can be precisely defined to reach interested users. Various ad formats are provided to showcase the brand in the best possible way. Diverse target groups can be tested and budget can be applied based on performance data. It is possible to check exactly how campaigns support the specified marketing goals.

More conversions compared to other social media platforms

Access to decision makers on the basis of several demographics and regional targeting

Using tools to narrow down potential customers including interests and other attributes

Checkout out details about ad formats

We gathered all necessary details you need to know about ad formats for Facebook Ads.

pdf

NDA-Whitepaper-AdFormat-Facebook (2 MB)

Website MockUps Facebook Image Blanko

Image Ads.

These simple ads are a great way to get started with Facebook paid advertising. You can create one with just a few clicks by boosting an existing post with an image from your Facebook Page. Image ads may be simple, but that doesn’t mean they have to be boring. For example, you might think domain names are a pretty ho-hum product. But that doesn’t stop the Canadian Internet Registration Authority from creating fun Facebook photo ads.

Video Ads.

Video ads can show your team at work, using your product, or just something inspiring. For example, the video in this Noon Facebook ad does not say anything specific about the service offered, but makes the viewer want to learn more.

Collection Ads.

Video ads can show your team at work, using your product, or just something inspiring. For example, the video in this Noon Facebook ad does not say anything specific about the service offered, but makes the viewer want to learn more.

Slideshow Ads.

Slideshow ads on Facebook provide an easy way to create short video ads from a collection of still images or existing video clips. They provide the same eye-catching motion as video, but use much less bandwidth; H. they load quickly, even for users with slow internet connections.

You can also add text and music to these Facebook ads. If you don’t have your own pictures available, just use stock photos from the Facebook collection.

CLIENT EXAMPLES.

NEED TO KNOW.

Thanks to the various targeting options, Facebook is particularly suitable for addressing different age groups, interests or even the smallest regions. In addition, the remarketing pixel offers various options for setting further communication measures based on the traffic gained so far.

The entire setup process usually takes 2-3 weeks. Depending on whether advertising material is available or not, additional times must be planned for revisions.

Banner, Videos, Texting

At the beginning of the campaign, Facebook triggers a test phase in which the algorithm plays out the ads to various users on a test basis. This process can take a few days.

Cost per Mille (CPM), Clicks (CPC)

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