Pinterest AdVERTISING.
Due to the numerous different categories, Pinterest is suitable as an advertising platform for a wide variety of industries. Since many users use Pinterest to find suggestions and inspiration or to discover new products, advertising can be embedded relatively naturally in the website without being perceived as intrusive. As an advertiser, if you offer tips and suggestions, you can also refer to a suitable product – for example, materials for a craft idea, ingredients for a cooking recipe or an option to purchase the outfit on a fashion photo.
The benefits of Pinterest.
Pinterest is a combination of a search engine and social media designed to help their users discover, save, and share new ideas. Pinterest ads are a way for brands and businesses to promote their offerings on the platform.
The combination of a search engine and social media makes Pinterest a powerful marketing tool that understands their audience, for example, curating taste, or seeing trends before they happen.
Unique combination of search and images
Access to people searching for their desires
Up to date targeting possibilities
Low CPC compared to other channels
Great Brand Awareness channel
Integrate shop ads to directly convert users
Checkout our whitepaper about ad formats
Pinterest provides a lot of possible ad formats – we gathered all necessary details about them.
Standard Pins.
A Promoted Video Pin is a video that is used for advertising purposes. With such a video pin you can improve your range and visibility. Because a well-made video attracts attention and is ideally spread by the community itself. Such a video can theoretically be up to 30 minutes long. However, a running time of 15 to 45 seconds is recommended. Much longer videos only make sense if they offer high-quality content that corresponds to the interests of the target group.
Video Pins.
Promoted Video Pins are just like Promoted Pins except the static image is replaced with video. Like Promoted Pins, Promoted Video appears in the home feed, search results, and the “more like this” section under a Pin close-up.
Pinterest videos autoplay as soon as they’re 50 percent in view. For greater accessibility, and because many viewers watch video with sound off, it’s important to produce video that’s not dependent on audio.
Videos are ideal for awareness campaigns, and a good format for telling a brand or product story.
Story Pins.
At first glance, the one-tap pin ad format hardly differs from a promoted pin. Its peculiarity only becomes apparent when you click on the pin. As a result, the user does not open the large view of the pin – as is usual – but is forwarded directly to the advertiser’s website.
Carousel Pins.
This format is particularly interesting for advertisers who want to promote an app. Regardless of whether it’s an iOS or Android app: users can download and install the app directly using a button integrated in the pin. The user does not have to first click on the website and search for the app in question – instead, he has direct access to the application and can use it immediately.
Collection Pins.
This is a video ad without auto-play. A cinematic pin contains a short clip that is only played when the user scrolls over the video in their own feed. This is similar to the principle of the Promoted Video Pin. This advertising format is mainly used for branding or personal branding.
How the cinematic pin is played depends on how the user moves through his feed: If the user scrolls backwards through the feed, the video is also played backwards. If you scroll quickly, it plays faster. It is therefore not an auto-play function, but a movement-based process (“motion-based”). This serves the following purpose: content that behaves differently than usual attracts the user more quickly. A video that he was actually just about to scroll away from catches his eye more easily. The brand or person being advertised is often better remembered as a result, even if the user does not see the entire video.
Shopping Pins.
This format is particularly interesting for advertisers who want to promote an app. Regardless of whether it’s an iOS or Android app: users can download and install the app directly using a button integrated in the pin. The user does not have to first click on the website and search for the app in question – instead, he has direct access to the application and can use it immediately.
CLIENT EXAMPLES.
NEED TO KNOW.
Pinterest is the catalog of an infinite number of ideas on the Internet and provides inspiration on all conceivable topics that interest us and that we would like to find again very easily. The channel is well suited for visually oriented products and services.
The setup process is usually completed after 1-2 weeks.
Banners, Videos
Depending on which type of advertisement is selected, different formats and presentations can be used. The campaign is played out without any major delay after a few hours or days.
The payment is done on the basis of impressions – in general CPM or CPV.
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