Snapchat Ads.

Snapchat Ads are full-screen, immersive and engaging ads that inspire action. Snapchat Ads work for all advertisers, from global brands, to small and medium businesses. Tap into the Snapchat Generation with Snapchat Ads today to reach your future customers.

Reach your audience on Snapchat

Get your business noticed by your future customers – millennials and Gen Z are the next generation of consumers. The Snapchat audience has buying power, influence on household spend, and is forming their life-long brand preferences.
  • On average, 280 million people use Snapchat every day
  • Snapchat reaches 75% of millennials and Gen Z
  • Millennials and Gen Z have a direct spending power of $1 trillion
  • On average, Snapchatters spend over 30 minutes on Snapchat every day

The benefits of Snapchat Advertising.

Advertising on Snapchat allows you to connect with Snapchatters in a way that’s conversational, non-intrusive, and feels organic to the platform. Reach the community that’s driving change and grow your business with the Snapchat Generation.

More conversions compared to other social media platforms

Access to young generations

Using targeting tools to narrow down potential customers

Checkout the technical details

We have provided the most important parameters for Snapchat ad formats in one compact document.

pdf

NDA-Whitepaper-AdFormat-Snapchat (1 MB)

AD FORMATS.

Single Image or Video Ads.

A Single Image or Video Ad is a full screen ad that can be used for many objectives. Simply add an attachment and enable Snapchatters to swipe up and take action.

Collection Ads.

Video ads can show your team at work, using your product, or just something inspiring. For example, the video in this Noon Facebook ad doesn’t say anything specific about the service provided, but it does make the viewer want to know more.

Story Ads.

Story Ads are branded tiles that live in Snapchat’s Discover section. Generate excitement around your brand or latest collection with a series of 3-20 single image or video ads.

Lenses AR Experience.

Lenses are a powerful and memorable way to connect with consumers using augmented reality. Create memorable, interactive moments that Snapchatters can play with and send to friends.

Commercials.

Commercials are non-skippable for six-seconds but can be up to three minutes long. These ads appear within Snap’s curated content.

Filters.

Filters are artistic overlays that appear after you take a Snap and swipe left or right. Take part in Snapchatters’ conversations as they visit neighborhoods, parks, restaurants, shops, and during key holidays.

audience match

Snap audience match

Target customers using a customer list of emails, phone numbers or device IDs – reach Snapchatters who have interacted with your brand or business in the past using Snap Audience Match.
lookalike audience

Lookalike audiences

Expand your reach by finding Snapchat users similar to your existing customers. Lookalike Audiences identifies Snapchat users that are similar to your existing customer base on Snapchat.
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Mobile app audiences

Mobile App Custom Audiences are dynamically updating audiences generated from data from your app passed back to Snapchat from your Mobile Measurement Partner (MMP), and created through Snap’s Ads Manager at the Ad Account level.
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Pixel custom audiences

Target a group of high-intent Snapchatters who have engaged with your brand’s website with a flexible lookback window with Pixel Custom Audiences.
ad engagement

Ad engagement audiences

An Ad Engagement Audience reaches Snapchatters who have previously engaged with your ads. Retarget Snapchatters who have swiped up on an Image or Video Ad, viewed a full Video Ad, opened a Story Ad, shared or saved a Lens or Filter, or were served a paid impression.
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Third-party custom audiences

Reach Snapchatters based on their past buying patterns or viewing behaviors. Tap into an expansive data marketplace to develop a segment for an individual campaign, objective, product, or service. Currently available in the U.S. only.

CLIENT EXAMPLES.

Website MockUps Snapchat Ai real
Website MockUps Snapchat collections real
Website MockUps Snapchat Commercials real
Website MockUps Snapchat Filter real
Website MockUps Snapchat SingleImage real
Website MockUps Snapchat Story real
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NEED TO KNOW.

Snapchat advertising can either be placed in the Discover channels or between individual stories. The good thing about it: The ads are not perceived as annoying and take up the entire screen, so there are no distractions for the few seconds of advertising.

On average we need 2-3 weeks for our setup.

In the best case, banners and videos are delivered and the Snapchat account is created independently.

The campaigns are delivered after a short review. The visibility and meaningfulness of results depends on the budget used. According to our planning, conclusions can be drawn after the first month.

The CPM values shown are relevant.

WANNA START?

Book your first consultation today and let our team take you by the hand.

Book a meeting.