Video Advertising.
The term video advertising is understood to mean advertising that is placed on the Internet in the form of videos. There are different approaches to placement. The promotional video can, for example, be installed in front of or between another video, as is the case with the YouTube platform. One then speaks of pre-roll ads or mid-roll ads. Before you can watch a selected video, such a commercial is displayed. Usually you can close the promotional video yourself after a few seconds if you don’t want to see it. Of course, it is an advantage if the advertising also matches the content of the video. In this way, the viewer’s interest is aroused and the promotional video is not perceived as too annoying.
THE BENEFITS OF VIDEO ADS.
Video advertising is a fast-growing market. This marketing strategy has become more and more popular, especially in recent years, as most households were provided with fast broadband Internet access and the videos only need a short loading time. Video advertising has many advantages compared to other marketing concepts. One of the biggest advantages is certainly the visual representation. The viewer’s attention is drawn through the moving images, possible effects and simultaneous audio messages.
Increasing number of users that consume video content
Increasing use of video - Target your video ads to people who are already looking for similar topics
Target users based on their search terms inside of YouTube search
Direct communication via your voice and appearence through high end video ads
Reach the target group that is right for you by orienting yourself on the search history and the private interests of the users.
Extremely cost efficient reach in terms of cost per view
Checkout the technical specs here
In our whitepaper we have summarized the most important technical parameters that you need to create the advertising material.
Video Ads.
TrueView video ads are best for building brand loyalty on YouTube. Brands that use TrueView Ads can expect an increase in interactions with their other YouTube content by up to 500 percent.
TrueView Ads can be skipped after five seconds. So you should convince users in exactly those five seconds. Unless you’re optimizing action-related or reach-related (more on this below), you only have to pay for these ads if the user views them for 30 seconds or more – they are very suitable for manageable advertising budgets.
Bumper Ads.
Technically, bumper ads are also non-skippable video ads – but they’re less unpopular because they last six seconds or less. Like non-skippable video ads, they are billed on a CPM basis. Their short length makes them ideal for mobile device use. A common approach is to use bumper ads to complement longer, non-skippable video ads.
Overlay Ads.
When running a reservation campaign, you can display overlay ads on partner company videos. YouTube overlay ads are banner ads that are often seen at the bottom of videos. They can be simple text ads (like above) or image-based banners (see below).
CLIENT EXAMPLES.
NEED TO KNOW.
Video advertising, in this case YouTube, is very suitable for integrating remarketing into an existing marketing mix or for placing in relevant channels.
Including a proper production of video materials, around 3-4 weeks must be estimated for a facility. If videos are already available and we only rework a little, then the setup of the campaigns including research can be done within 1 week.
In the best case, you have already produced the right formats as ads and created certain accounts. You can find out which formats these are in our whitepaper on this page.
The first results will be seen right after the start.
Basically, the most common KPI is CPV.
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