TikTok Advertising.
The benefits of TikTok Advertising.
TikTok is one of the best ways to get in touch with potential young customers. The additional features of the Marketing and Sales Solutions allow to digitally initiate target group segmentation and contact initiation. For TikTok marketing, all it takes is a good understanding of the target audience’s challenges, relevant content, credibility for these topics, and digital communication skills.
Comparably new and rapidly growing platform
Access to the young generation
Modern and up to date targeting possibities
Checkout relevant details regarding ads
Within this whitepaper, we gathered all the details you need to know to make the most out of your ads on TikTok.
In-Feed Video Ad.
TopView.
Put your brand front and center by occupying TikTok’s prime ad real-estate. TopView ads capture user attention by appearing at the top of the For You feed when first opening TikTok. In this format, video can be up to 60-seconds long, offering an immersive viewing experience with no other competing content.
TopView is perfect for brand awareness objectives as it guarantees an extremely wide reach and high number of impressions. Brands should make the most of this unmissable placement by using a highly engaging video that leaves a lasting impact.
Brand Takeover.
A TikTok Brand Takeover are full-screen, high impact ads that feature asthe first thing a user sees when opening TikTok. Created for mass awareness, this format will also guarantee extremely high reach and great performance due to the entire screen being clickable, reducing the friction between the ad and the desired destination.
Brand Takeover ads are short and snappy, being either a 3-second image or a 3-5 second video, and allow brands to direct traffic to both internal and external landing pages.
Brand Takeover ads have 100% Share of Voice for the day they are featured, meaning that users won’t see any other Brand Takeover on that particular day.
Branded Hashtag Challenge.
Designed to fit in with TikTok’s unique user-generated-content (UGC) aesthetic, the Branded Hashtag Challenge is a way of engaging audiences by encouraging the co-creation of content. The format can be broken down into three placements within the app.
First, you have standard video ads appear in the In-Feed placement, encouraging users to take part in the challenge. Second, there is a featured banner on the Discover page, directing traffic to the Hashtag Challenge page (third placement) which is the central hub of the challenge, aggregating videos from around the world that were submitted for the challenge.
Branded Effects.
Branded Effects enable brands to embrace their playful side with the creation of shareable branded stickers, filters, and effects that users can utilize in their own video content. These effects can be used in standalone campaigns or integrated into your Branded Hashtag Challenge for an even richer ad experience.
Similar to Hashtag Challenges, the power of Branded Effects lies in the fact that these formats go beyond being simply an ad: your audience becomes immersed and involved, resulting in much higher levels of engagement.
TIKTOK AD TARGETING.
TikTok Ads provides you various targeting options for you to pinpoint the exact audience you want your ads to be displayed to. Targeting can be selected during the ad group creation process.
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Audience
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Include
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Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
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Exclude
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Exclude Lookalike or Custom Audiences.
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Demographics
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Gender
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Male, Female
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Age
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13-17, 18-24, 25-34, 35-44, 45-54, 55+
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Location
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Country/Region > State/Province
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Select a Designated Marketing Area (DMA®) when targeting the United States.
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Language
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Delivery to users based on app language.
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Interest
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Target users based on the videos they’re interested in.
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Behavior
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Target users based on how they’ve interacted with videos
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Target users based on how they’ve interacted with creators.
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Device
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Connection Type
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WIFI, 2G, 3G, 4G.
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Operation System
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iOS & Android.
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Operation System Version
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Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
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Device Model
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Deliver ads to users based on user’s device model.
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Device Price
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Deliver ads to users based on device pricing, ranging from no limit to $1000+.
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Carrier
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Deliver ads to users based on mobile phone carriers.
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CLIENT EXAMPLES.
NEED TO KNOW.
TikTok is the up-and-coming social media channel 2021 and offers very high efficiency in reach at cost, especially for addressing very young target groups.
Usually, 1-2 weeks are enough to prepare a certaing campaign.
Banners, Videos, Pictures
The ads are delivered very quickly after internal review.
- Cost per Mille/Thousand Impressions (CPM)
- •Optimized Cost per Mille/Thousand Impressions (CPM)
- Cost per Thousand Views (CPV)
- Cost per Click (CPC)
WANNA START?
Book your first consultation today and let our team take you by the hand.
