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Backslash Week 09 – News of the Week

We share our knowledge of online marketing, digitalization and entrepreneurship with you – read about the latest trends of the digital world, webdesign and SEA strategies or even get tips and suggestions for your social media presence.

Week 09 has ended and a lot of interesting things happened throughout this period. We’ve got some fascinating news for you. First, we cover the topic of the new To-Do List app launched by Meta. Later on, we mention that Instagram just released updated Creator Tags to give more credit to its users. Twitter is also working on a new podcast tab, so we summarized the key points. Moreover, TikTok will be releasing a new feature called ’Agency Center’ to support creators. Lastly, we provide a few insights on YouTube’s latest updates, including the expanded alerts on potentially offensive comments.

Be sure to read on.

HERE’S ’MOVE’, A NEW TO-DO LIST APP RELEASED BY META’S NPE GROUP

Meta‘s New Product Experimentation (NPE) team has launched once again another new app experiment, the ‘Move’ app, which is aimed to help organize group work and includes in-app rewards for users.

 

In the App-Store it is described as:

 

“Get more done with friends. Manage your personal and group to-do lists with Move Tasks App. Check off tasks as you finish them and get a first-hand look into what your group is doing (and not doing)! Getting stuff done earns you points to drip out your Alpaca Avatar and show who’s REALLY productive.”

 

It’s similar to the kind of reward you’d give your children for completing chores around the house, but instead of pocket change, you get digital toys in the shape of accessories and features for your avatar character, which in this case is an alpaca.

 

It’s basically a small project management program where you may delegate jobs to a group for lighter, more enjoyable incentives. So project management, but without the possibility of being fired if you don’t do your part, with the only repercussion being a less-evolved alpaca in the app.

 

Meta said in December that the NPE team would be focusing on working with and for communities that have been “historically neglected, underestimated, and devalued by our industry.” While current broad-scale trends can drive higher app adoption, there are several sectors where new use cases and functionality are emerging, which do not have the same amount of broad appeal but could lead to substantial new shifts.

 

Meta is hoping that by taking this approach, it will be able to connect with new niches in new markets.

GIVE PROPER CREDIT TO YOUR COLLABORATORS WITH THE NEW INSTAGRAM UPDATE

Instagram has introduced a new tag type that allows artists to tag collaborators and influencers in their photographs based on their contribution rather than a simple username or product, with their self-designated account category shown within the tag.

 

Creators will be able to tag other creatives on a picture, giving direct recognition to those who contributed to the creation of that post, perhaps boosting exposure for individuals who are typically overlooked.

 

According to Instagram:

 

“As creators collaborate, inspire each other and drive culture forward on Instagram, proper crediting has never been more important. This is especially crucial for marginalized and underrepresented creators and collaborators whose contributions are often behind the scenes.”

 

Indeed, numerous Black producers have chastised TikTok for failing to give enough credit to the originators of particular trends, which are frequently popularized by white influencers, as shown in the backlash against the site.

 

Instagram’s new tags address this by displaying a creator’s self-designated profile category on their professional profiles within their People Tag, “so that people may share and examine a creator’s unique contribution to a picture or video post.”

 

It’s a fantastic improvement, expanding the usage of tags beyond basic identities or items and allowing for new use cases for the feature, which, as mentioned, might help creators get more credit. Which is important for them to establish their presence.

 

Proper creative credit and recognition is a springboard for new opportunities, economic empowerment, and discovery. Crediting is a gateway to developing a sustainable career as a creator for many Black and minority creators, while also combatting cultural appropriation and assuring the world understands who is generating culture.

TWITTER IS TESTING A NEW PODCAST TAB

With a new test beginning, Twitter appears to be making podcasts a much bigger priority in the app, with a separate tab for podcasts accessible from both the side and lower function bars.

 

A new podcasts section has appeared in the sidebar, as well as a podcasts button in the lower navigation panel, according to some users. That seems like Twitter is going to take a huge step forward in podcast discovery, allowing podcasters to establish direct links to their podcasts in the app, similarly to how they can now create active links to their newsletters thanks to Twitter’s acquisition of Revue last year.

 

Last year, Twitter also bought pod discovery startup Breaker, which looked to be aimed towards improving the finding of Spaces in particular, with the Breaker team stating that they will be absorbed into the Spaces development division.

 

Perhaps Twitter has wider ambitions for Breaker’s podcast listening capability, which might be tied into Spaces, with recorded Spaces being added as podcasts to listen to under the new tab.

 

With the appeal of Clubhouse dropping following after its initial rise late last year, it’s difficult to predict whether social audio will be a durable, valuable trend for Twitter to pursue. However, Clubhouse is still developing in some areas, and by enabling greater discovery, Twitter may be able to capitalize on those same trends, making Spaces a more important decision for more users.

 

The inclusion is also expected to tie in with Twitter’s growing creator push, as it will provide artists another method to create an audience for their material in the app. Podcasts are currently primarily a passive experience, with listeners tuning in and then moving on. However, part of the Breaker concept was to include social elements, such as episode comments and likes, which might help to build engagement and community, as well as improve podcast discovery in the app.

 

If Twitter does it right, it may be a fantastic addition, especially considering that podcast listenership has grown dramatically in recent years.

’AGENCY CENTER’ IS NOW LIVE ON TIKTOK TO HELP CREATORS DEVELOP

TikTok continues to discover new ways to assist creators in their development with the goal of increasing revenue, this time through a new initiative called ‘Agency Center’, which, when enabled, signals to talent agencies that they’re open to further guidance and support, where applicable.

 

Creators may now tap through to the ‘Agency Center‘ menu, which is now visible to select users inside their TikTok LIVE settings. You can turn on the ‘Agency invitation’ button, which allows your TikTok profile to be ‘searched and invited by any agency’ when it’s turned on. You can also choose to cancel your interest at any time.

 

According to TikTok, LIVE Agencies will be able to ask creators to join their network, where they’ll be trained, coached, and connected with a community of experienced LIVE Creators in order to better their broadcasting techniques.

 

The application is still in progress, but the idea is that it will allow producers to fine-tune their live broadcasting strategy, allowing them to better create a following and maybe incorporate other tools such as live shopping and promotions into their streams.

 

Finally, the program is part of TikTok’s larger attempt to help its top creators get more income opportunities by assisting them in both improving their growth tactics and making connections within the app that can lead to new partnerships.

YOUTUBE IS UPGRADING ITS ALERTS ON POTENTIALLY OFFENSIVE COMMENTS

YouTube is bringing its potentially offensive comment warnings to desktop, as well as altering its payment mechanism, which will see YouTube creator payments move to a separate AdSense account.

 

To begin with, YouTube introduced new comment warnings in the mobile app in 2020, which appear if YouTube detects a potentially offensive reply in the composer, allowing users the opportunity to evaluate their comment before uploading it. The same warnings are now available on the desktop as well.

 

The purpose of these notifications, according to YouTube, is to encourage responsible on-platform behavior while simultaneously protecting both artists and users from potentially inappropriate comments. And it appears to be working since the notification’s expansion to desktop demonstrates YouTube’s confidence in the notification’s ability to reduce stress and negative behaviors in its app.

 

The new desktop alerts will be available in English and Spanish starting this week, with other languages to follow.

 

YouTube is also upgrading its payment system, which will segregate YouTube and AdSense earnings displays into distinct categories, affecting where you can see information about your YouTube payouts.

 

According to YouTube:

 

“Today, what happens is your YouTube and AdSense earnings are paid into one single payments account, and once the balance hits $100, earnings are disbursed. But starting in March, and rolling out over the next couple of months, users will begin to see their YouTube earnings paid into a separate payments account.”

 

The move will have little impact if you just use AdSense for YouTube profits, according to YouTube, but your YouTube payments account will now show in a separate YouTube homepage within AdSense, which you can access in the dropdown on the AdSense payments page. It’s worth noting the change, as well as where your YouTube payment information will now be placed because it might be a big and potentially panic-inducing transition for creators.

 

Both adjustments are small in the grand scheme of things, but they will have an impact, and the increase of these comment notifications should be interpreted as an indication that these kinds of prompts are having a good influence on on-platform activity.

FINAL WORDS

We truly hope you’ve learned something new today and become more familiar with the new features and updates of Meta, Instagram, Twitter, TikTok, and YouTube.

Would you like to know more? We are always here to help you out! Feel free to contact us any time! Stay tuned, archetype!

References:

Hutchinson, A. (2022, March 3). Meta’s NPE Group releases new app focused on managing to-do lists. Social Media Today. Retrieved March 8, 2022, from https://www.socialmediatoday.com/news/metas-npe-group-releases-new-app-focused-on-managing-to-do-lists/619810/

Hutchinson, A. (2022, March 7). Instagram launches updated creator tags to provide more credit for content contributors. Social Media Today. Retrieved March 8, 2022, from https://www.socialmediatoday.com/news/instagram-launches-updated-creator-tags-to-provide-more-credit-for-content/619954/

Hutchinson, A. (2022, March 2). Twitter is working on a new podcast tab to facilitate discovery and engagement. Social Media Today. Retrieved March 8, 2022, from https://www.socialmediatoday.com/news/twitter-is-working-on-a-new-podcast-tab-to-facilitate-discovery-and-engagem/619713/

Hutchinson, A. (2022, March 3). Tiktok launches ‘agency center’ to provide new strategic guidance for creators. Social Media Today. Retrieved March 8, 2022, from https://www.socialmediatoday.com/news/tiktok-launches-agency-center-to-provide-new-strategic-guidance-for-creat/619788/

Hutchinson, A. (2022, March 2). YouTube expands alerts on potentially offensive comments, updates creator payment process. Social Media Today. Retrieved March 8, 2022, from https://www.socialmediatoday.com/news/youtube-expands-alerts-on-potentially-offensive-comments-updates-creator-p/619701/

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Backslash Week 09 – News of the Week

09/03/2022

We share our knowledge of online marketing, digitalization and entrepreneurship with you – read about the latest trends of the digital world, webdesign and SEA strategies or even get tips and suggestions for your social media presence.

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