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Backslash Week 10 – News of the Week

We share our knowledge of online marketing, digitalization and entrepreneurship with you – read about the latest trends of the digital world, webdesign and SEA strategies or even get tips and suggestions for your social media presence.

Week 10 has ended and a lot of interesting things happened throughout this period. We’ve got some fascinating news for you. First, we cover the topic of ’Twitter Shops’, Twitter’s newest test feature. Later on, we mention that you can now assign moderators to your Insta Live Streams. TikTok has also just launched its SoundOn program to support independent musicians, so we summarized the key points. Moreover, Google just launched new car ads search placement to support auto sellers on the platform. Lastly, we provide a few insights on this year’s ’Pinterest Presents’ announcements.

Be sure to read on.

’TWITTER SHOPS’ IS NOW IN TESTING

Twitter is steadily developing its approach to eCommerce and the incorporation of product listings within the app, as is the case with other social platforms. A Shop feature for Professional profiles has previously been tested, as well as product presentations in individual tweets.

 

Now, Twitter is taking the next step, launching a live test of ‘Twitter Shops‘ with a restricted group of businesses. On business profiles, the new Twitter Shops option includes a prominent ‘View Shop’ CTA button that users can tap to see all of the items that a company has posted for sale via the app.

 

According to Twitter:

 

“With Twitter Shops, merchants can handpick a collection of up to 50 products to showcase to shoppers on Twitter. The feature, which is free to use, gives people the chance to view products from the profiles of their favorite brands, so when you talk about and discover products on the timeline, you can now browse them on Twitter, too.”

 

The ability to exhibit 50 products is the most significant enhancement here; with the Shop Module, firms are limited to five products on display. Users will be connected to the merchant’s website to buy a product when they click through on a Twitter Shop item, giving brands a lot more room to advertise their offers in the app.

 

As previously mentioned, Twitter has been experimenting with many variations along similar lines in recent months, and it trialed a nearly identical concept in 2015 with its ‘Product and Place Collections‘, which allowed some users to market products in a dedicated profile section.

 

It didn’t take off back then, but perhaps now would be the time for social commerce, and for Twitter to profit where it can, by giving more alternatives for merchants and a more direct connection to goods for users, many of whom, as Twitter points out, are already discussing such things through tweets.

 

The overall idea is to provide brands additional chances, and if Twitter can become a more important promotional partner for more firms, that activity will certainly increase, allowing Twitter to expand its revenue offers and open up more use cases.

YOU CAN NOW ASSIGN MODERATORS WITHIN YOUR INSTAGRAM LIVE STREAMS

With a special upcoming moderator option, that will allow users to assign a moderator within a stream, Instagram is adding greater ability to control your live broadcasts in the app.

 

IG streamers can now assign a moderator, who will be able to report comments, ban viewers from a stream, and turn off comments for a single viewer. The feature will give users another way to manage the flow of content during a stream, as well as address concerns about inappropriate behavior during IG Live sessions.

 

Even though live stream moderation is difficult because it takes place in real-time, some people take advantage of this by recognizing that they can get away with harassing, harmful, and offensive behavior, particularly on larger streams.

 

The introduction of live mods, which Instagram has been working on for a few months, will help and should give some additional protection for IG Live feeds while also making it simpler to control them.

 

It’s also worth mentioning that TikTok debuted a similar feature in July of last year.

 

The menu icon on the comment area allows creators to add a moderator. Within here, you can either search for a specific individual or choose from a list of Instagram’s recommended users.

TIKTOK IS SUPPORTING MUSICAL ARTISTS WITH ITS NEW ’SOUNDON’ PROGRAM

With a new project dubbed SoundOn, TikTok hopes to give more direct support for independent musicians and help them grow their following. SoundOn will allow any artist to upload and license their songs for use on TikTok and its partner music streaming platform Resso.

 

According to TikTok:

 

“[SoundOn] allows artists to upload their music directly to TikTok and begin earning royalties, when that music is used. SoundOn pays out 100% royalties to music creators in the first year and 90% after that, and provides a range of promotional tools and support.”

 

Audience analysis and development notes, coaching from a professional SoundOn artist team, access to TikTok’s song tab, and promotional support through creator marketing in the app are among the support options available.

 

Furthermore, SoundOn artists will have the ability to share their content with other music outlets. As a result, fan devotion extends beyond TikTok, allowing artists to grow their followers on other streaming platforms and DSPs.

 

With TikTok now playing a crucial role in the music distribution chain and linking consumers to new recordings, that might be a big draw for individuals trying to build a name for themselves in the business.

 

Clearly, music is an important part of the TikTok process, with 9 out of 10 users believing that sound is crucial to the TikTok experience. Creators are now factoring TikTok trends into their process as they seek to generate viral traction through the app, with some publishers even changing the names of their singers’ songs in line with how they’re being referred to on the platform. As a result, TikTok has been working for some time to expand options for aspiring musicians to get their music out there and achieve traction through TikTok trends.

 

It’ll be fascinating to watch how artists react to the SoundOn initiative, and how that shapes future music trends and helps musicians establish themselves – while it might also open up new options for businesses to collaborate with lesser-known musicians to help improve their campaigns.

VEHICLE ADS ARE NOW ON GOOGLE SEARCH

With an increasing number of consumers turning to the internet to find car-buying choices, Google has responded with new vehicle advertisements on Search, which will display nearby automobiles for sale and provide a more direct connection from search results.

 

Google’s new vehicle ad option will allow auto dealers to take advantage of precious top-of-search real estate, boosting attention and reaction.

 

If someone looks for a 2018 SUV, for example, they’ll discover various car alternatives that they can buy locally or have delivered, as well as photographs and inventory information such as location, model, price, and mileage. Once they’ve decided on a car, the ad will take them to a website’s vehicle description page, where they may fill out a lead form or acquire your dealership’s contact information.

 

To use the new placement, auto merchants will need to develop a vehicle inventory data feed and connect it to Google’s Merchant Center in order to fuel and maintain the listings.

 

It could be a good approach to increase searcher awareness, and with 95 percent of car purchasers now using online sources to discover vehicle information – more than twice as many as those who start their research at a dealer – it has to be a crucial factor for auto sellers in the modern era.

 

During beta testing, Google claims that advertisers that supplemented their existing Search campaigns with its new vehicle advertisements witnessed a 25% increase in conversion. So it’s very possible that it’ll become a major factor.

 

Google’s new car ad placement is now accessible in the United States and will soon be available in more countries.

HERE ARE THE UPDATES AND NEW FEATURES FROM THIS YEAR’S ’PINTEREST PRESENTS’ EVENT

As part of its second annual ‘Pinterest Presents‘ global advertising conference, Pinterest revealed a number of new changes and additions, including in-stream shopping improvements, promoted Idea Pins, and improvements to its Pinterest Trends tool, among other things.

 

The most important revelations from the event are the following.

 

‘Your Shop,’ a new, personalized shopping tab within the app, is a huge key addition. The new Your Shop display will present the most recent items and special deals based on your preferences.

 

According to the company:

 

“[Your Shop] is a place for people on Pinterest to browse, shop and buy – and it’s completely tailored to every single person’s individual tastes. That’s right. People on Pinterest will see a customized shopping surface, with brands and products based on their own activity and preferences.”

 

That’s definitely not as revolutionary as Pinterest would have you believe, but it should encourage more users to tap through on more things in-stream, with Pinterest’s algorithms constantly improving to deliver ever-more appealing product matches for each user.

 

However, this leads to the following update.

 

Pinterest is also launching a new direct, in-app checkout option for Shopify retailers to speed the next stage of the purchase process. This will make it much easier to get from inspiration to purchase without having to leave the app. This will result in more impulse purchases and shopping activity, which Pinterest wants to increase, especially because its usage has decreased in the last year after spiking early in the pandemic.

 

Pinterest has also announced the launch of a new Shopping API, which will make it easier for businesses to upload their product catalogs and use them to power their Pin product listings. Small firms, for instance, will not bother creating shoppable Pins if the catalog link is too difficult. Pinterest has been working on this for a while, with the new API being the most recent development.

 

Lastly, Pinterest is also upgrading its paid partnership process to make it easier to do branded content arrangements, which will give creators more ways to make money on the app and marketers more ways to use their expertise in Pin formats.

FINAL WORDS

We truly hope you’ve learned something new today and become more familiar with the new features and updates of Twitter, Instagram, TikTok, Google, and Pinterest.

Would you like to know more? We are always here to help you out! Feel free to contact us any time! Stay tuned, archetype!

References:

Hutchinson, A. (2022, March 9). Twitter launches live test of new profile shops to display products in-app. Social Media Today. Retrieved March 15, 2022, from https://www.socialmediatoday.com/news/twitter-launches-live-test-of-new-profile-shops-to-display-products-in-app/619978/

Hutchinson, A. (2022, March 11). Instagram launches new moderator option for IG Live Streams. Social Media Today. Retrieved March 15, 2022, from https://www.socialmediatoday.com/news/instagram-launches-new-moderator-option-for-ig-live-streams/620284/

Hutchinson, A. (2022, March 9). Tiktok launches new ‘SoundOn’ program to help support independent musicians. Social Media Today. Retrieved March 15, 2022, from https://www.socialmediatoday.com/news/tiktok-launches-new-soundon-program-to-help-support-independent-musicians/620126/

Hutchinson, A. (2022, March 11). Google adds new vehicle ads search placement to help auto sellers align with evolving search trends. Social Media Today. Retrieved March 15, 2022, from https://www.socialmediatoday.com/news/google-adds-new-vehicle-ads-search-placement-to-help-auto-sellers-align-wit/620280/

Hutchinson, A. (2022, March 10). Pinterest unveils a range of shopping and advertising updates at its annual ‘Pinterest presents’ event. Social Media Today. Retrieved March 15, 2022, from https://www.socialmediatoday.com/news/pinterest-unveils-a-range-of-shopping-and-advertising-updates-at-its-annual/619975/

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Backslash Week 10 – News of the Week

15/03/2022

We share our knowledge of online marketing, digitalization and entrepreneurship with you – read about the latest trends of the digital world, webdesign and SEA strategies or even get tips and suggestions for your social media presence.

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