LinkedIn has released some new features for creators, including improved analytics tools, better video capabilities on profiles and newsletters, and a bell to notify you when there are updates available. First, LinkedIn is adding more insights to its Creator Mode tools so that creators can plan and optimize their on-platform content strategy.
As LinkedIn explains:
“From total impression numbers, to engagement statistics, creators can see what’s working and where they may want to change their content strategy.”
The new Creator Mode stats will give you a more extensive overview of your content performance, enabling you to quickly figure out what’s resonating and what isn’t with your LinkedIn audience.
LinkedIn is always seeking to improve, and these new insights options could help you strategize better in the app. LinkedIn also wants to help creators build their audience more with improved profile video tools and metrics for profile videos.
A ‘Profile Video’ will now appear on feeds and in search. This way, people who visit your profile page can learn more about you and watch your video.
LinkedIn is adding a “Subscribe Bell”, which enables creators’ audiences to get alerts whenever they share anything new, while it’s also including the capacity for creators to show their Newsletter in the “Featured” section of their profiles.
