1
Before we dedicate ourselves to the marketing mix, we try to understand the business model of the entrepreneur and how the process landscape looks like. The more detailed, the better marketing can be aligned with internal processes.
2
Once we have an impression of the company, we want to understand the ideal customer and its characteristics. That is the prerequisite to define ideal target groups for the campaign.
3
Based on these analyses, we assess the positioning in the market and vis-à-vis the competition. We then carry out a general evaluation of success with regards to the region and potential customers.
4
After all information has been gathered, the channels are evaluated and the objectives of the sub-campaigns are defined. For this purpose, a budget recommendation is made and the planned media budget is allocated to the defined marketing measures.
5
If the planning is in line with the common objective, the individual measures are implemented and the corresponding measurements are taken. Operational support and monitoring are also provided.
6
The success of online campaigns is highly dependent on the interpretation of data. It may take some time before a sufficient amount of data is collected. During this time, the key figures are already being monitored and optimized.
“For successful campaigns, you have to think outside the box. Online marketing can do a lot but not everything –
we accompany and implement the right measures.”
– Sophie Scharl, Head of Campaign
We will show you possibilities
that the web offers for marketing.
